Thursday, July 9, 2009

The hit of the summer from Go West Young Man

Hello again from the One Cell blog desk. Today we present Go West Young Man's new single 'Covinas', with a sizzling real-feel video that is set to become the hit of the summer.

It features an exciting outdoor show by the band under the blazing Santa Monica sunshine. Lucky GWYM fans flocked to the promenade to see the band's one-off live gig for the cameras.

And that's not all. The video also features cuts from the band's live show intimately filmed on location with 16mm film.

Director Arvel Chapell was behind the unique reality video project, which he says was driven by the quality of the band's music and the power of the song.

Catchy 'Covinas' also has a story to tell about a model making her way in the fashion world. Intertwined with the band's live shows, we see her story as she leaves her home and everything she knows to seek fame in the big city.

Former LA Times rock critic Kevin Bronson, writer of the famous Buzz Bands blog, has been praising it to the hilt. He reckons 'Covinas' is a 'nifty summertime southern Californian pop song', and says GWYM's self-titled debut has been 'sticking to me like summer sweat' for months now.

He says 'it’s old-school pop-rock with energetic, new-school twists, and I’ve recommended it to many who think the current indie landscape tends toward the tuneless'. Here at the blog desk, we couldn't agree more.

Grab the album right away from One Cell Records.com if you haven't already. And join us on Facebook below to see the video plus get more Go West Young Man news, photos and videos. Until next time folks, stay tuned to One Cell.

Bill Lehane


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